Marketing yourself: what you need to know to stand out from the crowd, part 2

This is part two of an article begun earlier in the month.

4. Google alerts: Add attorneys, paralegals, professors, vendors, clients, and more to an alert. Every time this individual is mentioned online, you will receive an alert. Perhaps they earned an honor--you can send a congratulatory note. Maybe they wrote an interesting article--you can jot an email that you enjoyed reading it. This is a great opportunity to network and grow relationships.

5. Publish: Write an article for a paralegal association newsletter or magazine. You might simply write your personal profile, interview a successful professional, or focus on a particular area of paralegal practice which interests you.

Try recording an interview for a podcast which will show you are techno-savvy.

Start a blog for paralegals in general, for a specific area of law, or for unique issues for paralegals in your state.

6. Seek advice. Interestingly, seeking advice is a great way to build relationships. As you ask others for counsel, you build a network, and you show respect to the advisor. Be sure to ask only when you have a genuine need or interest. Authenticity is important. When you ask, listen! If you find yourself on the mentor side of the relationship, listen carefully, and give solid advice.

If you have more tips to add, please do! If these tips have helped you, share your experience with us.